To produce a higher quality product or result, the data analytics platform is one of the best choices for now. Data analysis tools or platforms can provide accurate analysis results based on input data.
The question is, what is a data analytics platform, functions as well as usability, and what can a data analytics platform do? You can listen to the following related reviews.
By knowing the ins and outs of the data analytics platform, you don’t need to hesitate to use it in projects so that the company’s output is maximized.
Definition of Data Analytics Platform
Before discussing what a data analytics is, surely you’ve heard the term big data ?
Big data is a collection of data from the acquisition or collection of an organization or company. Generally, this data is in digital form with a very large quantity.
Some examples of big data are National Identity Number (NIK) data and banking data.
To get the information you will need from big data , it is impossible for you to check manually. You will definitely need a big data analytics platform .
With the analytics platform , you only need minutes or even seconds to get information from big data in real time . The analytical process that utilizes this application will also run automatically.
Generally, data analytics platforms have a variety of interesting features to make the process of reading data easier. Examples include the traffic report feature to find out website visit traffic statistics.
There is also an e-commerce tracking feature to find out customer shopping activities to landing page and audience report features .
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Big Data Platform Tools 2023: A Comprehensive Guide to the Latest Technologies
Data Analytics Functionality for Companies
Companies, especially those with big data or big data, will likely really need a platform for data analytics. Following are the uses or functions of data analytics.
Statistical Calculations Become Easier
For some companies, statistical data is one of the important things. This is because the results of the data acquisition will be used to support ongoing business.
With the data analytic platform, the work of employees in calculating and analyzing data is easier.
Calculation and Analysis Time Efficiency
By using manual analysis, employees will automatically need more time to perform data analysis. Especially if they have to do analysis on large quantities of big data .
Fortunately, the presence of a data analytics makes the analysis process more effective. Time efficiency has the potential to affect a company’s output .
The data analytics can make time to analyze data, especially those related to statistics, more efficient.
Efficiency of time in the calculation process will improve the performance of employees. The reason is because they will not be too focused on just one job and can be much more flexible to do other jobs.
Be a Solution for Business
In carrying out business interests, the healthcare data analytics has an important role in helping companies. Especially in conducting research to find a solution to the questions and policies that will be chosen by the company.
The data analytics will provide conclusions derived from various data calculation results. That way, the decisions and policies taken by the company will be more objective and not biased.
Help Business Market Research
Of course, every business needs market research in order to know the needs and wants of the audience. In addition, market research also aims to see how the market’s ability to respond to a product.
The market research process will become easier with faster and more accurate technology. One of them is the presence of data analytics platform architecture .
The ability of the data analytics platform to display data analytics from the general public can help companies conduct market research more effectively.
How Can Data Analyzer Platforms Help Companies?
Utilization of more sophisticated technology makes the use of data analysis tools proven to foster better development.
Therefore, data analytics software is one of the recommendations for your company. With a analytics platform, the data analysis process can be much more concise, easy, and efficient.
As explained earlier, the analytics platform helps companies with time efficiency and work that is much more flexible.
That way, you and your staff can focus on aspects of service or production more optimally.
Having valid analytical results from a unified data analytics platform will help you grow your company better.
Possible Constraints on the Use of Platform Analytical Data
There are various obstacles that can occur in using data analytics applications or platforms . Especially if you use it independently without professional help.
Various possibilities that will occur while using a data analytics platform are:
Biased Views in Reading Data
In reading a data analysis, objectivity is one of the most important keys.
Therefore, a biased view due to outside pressure can make you misread the data. Including errors in interpreting a data that tends to be fatal.
Therefore, you should not bring pressure from the outside when you are going to read data and do data analysis.
Data Format Error Before Starting Analysis
Overall data input and rechecking activities tend to take more time before the data analysis process takes place.
However, this action will have a major effect on the results of data analysis performed by analytics tools .
Therefore, you can select some data and check the correctness and accuracy of the data sources you use.
Cannot Distinguish “Correlation” and “Causal”
It is important to be careful when drawing conclusions.
Don’t just pay attention to causation based on correlated trends . Try to make sure again whether the data has a causal relationship with external data .
If there are other external factors that affect the variable, further tests need to be done.
Cloud Base Data Analytics Platform integrated
As the name implies, the analytics platform technology utilizes a cloud base in the process of analyzing data.
Cloud base data analytics platform is a service where data analysis and business intelligence processes take place on a vendor’s infrastructure. That is, the data analytics stage is not from your company’s local server.
What are the advantages?
There are various advantages of using a fully integrated cloud-based data analytics platform, including:
- Much lower cost with lower risk
- No longer requires internal expertise to perform server maintenance and data analytics software
- Remote analytics processes and work can be done in a hybrid manner
- The process of analytic collaboration including adding comments for better context is made easier
- Cloud performance is more flexible, instead of buying new hardware internally in the enterprise
10 Best Companies in Data Science and Big Data Analytics in the USA
The USA is a bedrock of Data Science. Let’s remind ourselves of Silicon Valley – a worldwide-known technological center that drives innovations. It’s located in northern California. Numerous great companies offer outstanding data analysis process solutions and even more. For example:
1. Inoxoft
Inoxoft is one of the best big data analytics companies in the USA. It is located in Philadelphia, a city in Pennsylvania. For more than 7 years Inoxoft specializes in Big Data and Data Analytics services. The team engages in
- Data analytics and transformation
- Natural Language Processing
- Computer Vision
- Predictive Analytics
- Sales prediction
- Pricing analytics
- Marketing optimization
The company creates solutions in the following 5 industries: Healthcare, Real Estate, Logistics, Fintech, and Education.
2. IBM
IBM is also considered to be among the top data analytics companies in the USA. Moreover, it allows you to make your data accessible and useful to the fullest extent. IBM is located across the USA, i.e. in Armonk, NY, Chicago, IL, Dallas, TX, Ney York, NY, San Francisco, CA, Washington, DC, and many more. IBM Big Data solutions include:
- Hadoop Systems
- Stream Computing
- Federated Discovery and Navigation
- IBM BigInsights on Cloud
- IBM BigInsights for Apache Hadoop
- IBM Streams
The company’s development revolves around the following industries: Fintech, Healthcare, Insurance, Manufacturing, Media, Retail, Logistics, Federal, Energy, and many more.
3. LinkedIn
LinkedIn is one of the top companies for data analytics in the USA. It is located in Mountain View, California. LinkedIn’s Big Data solutions and services the brilliant content insights, solutions in marketing, real-time analytics, and constant data supplies for its users. That’s why it is considered to be one of the biggest data processing engines.
LinkedIn offers:
- LinkedIn Analytics Tool for marketers
- Job Search Algorithms for users and companies
LinkedIn works with many industries as its job market and career platform does not exclude any. Both employees and employers can find a perfect match, be hired, get an offer, and many more with the smart LinkedIn approach of matching everyone with the same needs and interests.
4. Teradata
Teradata is another giant among the companies that use data analytics in the USA. It is located in San Diego, California. Teradata deploys and offers database analytics software subscriptions.
The Big Data services Teradata provides are:
- Enhancement of customer experience
- Transformation of financial and accounting processes
- Innovations in product solutions
- Mitigation of cyber security risks and financial fraud
- Optimization of assets
- Management of operations
Teradata designs solutions for the following industries: Fintech, Healthcare, manufacturing, media, Retail. Energy, Automotive, Logistics, Telecommunications.
5. Citrix
Citrix is yet another famous best data analytics firm in the USA. Its headquarters is in Fort Lauderdale, Florida. The company engages in the development of proactive analytics solutions.
Citrix offers valuable insights to quickly resolve security threats and fix performance issues. For example,
- In detecting and preventing insider threats via user behavior analytics
- In improving user experience and uncovering the environment’s health
- In preventing the loss of intellectual property
- In detecting security breaches and eliminating them
- In ensuring flawless business continuity planning
Citrix develops its Big Data market-leading solutions in the following industries: Healthcare, Education, Government, Fintech, Manufacturing, and Retail.
6. Fractal Analytics
Top providers of big data companies in the U.S. include also Fractal Analytics. It is an AI-driven company headquartered in New York. Fractal Analytics is famous for its:
- Automated insights for digital evolution
- Consumer insights platform
- Revenue growth management
- Image and video analytics
- Forecasting to scale
- Decision-making data acceleration
- Text analytics
The company makes an impact in the following fields: Consumer Packaged goods, Retail, Healthcare, Insurance, Media, and Fintech.
7. Ernst and Young
Who hasn’t heard about the best data analytics companies in the USA such as Ernst and Young? Being multinational, the company has its office across the United States.
Ernst and Young offers:
- Strategic consulting and financial advisory
- Sustainable infrastructure development for different organizations
- Business data analysis to reduce risks
Ernst and Young has highly-skilled business analysts that help clients solve problems better, and faster, and use big data analytics. Every business belonging to any industry is a potential client.
8. QBurst
QBurst is a company with offices all around the world, including the USA. It focuses on consulting and innovations. Obviously, the most important factors in Big Data analytics the company offers are to identify patterns, predict future trends, and detect possible anomalies.
Therefore, they will provide any business with:
- Data Discovery
- Data Preparation
- Data Exploration
- Data Modeling
- Communication
QBurst works to enhance such industries as Retail, Healthcare, Finance, and Education.
9. Qlik
The data analytics companies in the USA also include Qlik. It is a company located in Pennsylvania, King of Prussia.
Qlik offers to measure the businesses to see where you stand, get your role IQ, improve skills, and benefit from your role. So, Qlik provides services in
- Software development
- IT ops
- Info & cyber security
- Cloud computing
- Machine learning/AI
- Data professional
It works with industries in need of business intelligence, analysis, dashboards, reporting, visual analytics, data discovery, big data, data visualizations, data literacy, data analytics, and many more.
10. Impetus
Impetus is also among the best Big data representatives on the U.S. market. It is located in San Jose, California. It can offer you the following big data services:
- Data Warehouse Modernization
- Data Analytics
- Big Data Analytics
- Data Science
- Big Data Consulting
- Big Data Implementation
- Workload transformation & real-time analytics
Impectus provides services in industries requiring data analytics to uncover strategic insights and scale.